Disruptive innovation doesn't come from technology but from design.
"What is the nature of design innovation that has the power to disrupt industries? As said earlier, design innovation utilizes design thinking. Design thinking is not focused on making things look attractive or trendy. Rather, it is focused on gaining an understanding of an area of human experience and then developing a product, service, or process that improves that area of experience for many people, often empowering people in new ways. Visual appearance is only the most superficial layer of that experience. New technologies can expand the universe of possible design solutions, but it is empathy with people in their actual daily lives that is essential to great design and disruptive innovation."
Even if this thesis is not applicable to every case of disruptive innovation (in my opinion), it opens for sure a new interesting point of view. You can read the whole article here.
Advertising done well.
Everybody (almost) in the world knows what "YouTube" is.
The numbers behind the platform are amazing:
- Every minute 100 hours of video are uploaded to YouTube.
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year.
YouTube is getting huge and many YouTubers are getting very famous too.
However, the reality behind many YouTubers is not so clear as you may think. Big channels (like the one of two guys, whose name starts with "S") are real studios with many people working in it. If you may think that a YouTuber is a normal person in front of a webcam... Well, he's not.
For this reason, I'm really enjoying the new project of a famous italian YouTube named "Doctor Clapis". In this project he explains the complex world behind this massive platform and he tells many things that many don't even imagine.
My suggestion is to take a look to the video below (I know, it's not in english).
[Update]: here's the second episode.