"With the Leica M Edition 60," the company says, "photographers compose and frame each subject in the viewfinder, set the aperture and shutter speed and press the shutter release at the decisive moment. Instead of the constant distraction of technical features and the checking of menu settings and controls, they enjoy the freedom to concentrate completely on their subjects. With this concept, Leica is once again the synonym for an art in which technology plays a role subordinate to the essentially creative aspects of photography."
Sometimes I listen to some podcasts. I think that podcasting in Italy is still a not-understand-market and not everybody like it. Maybe because it's quite strange to listen to recorded voices for minutes (or hours) and simply listen: it's not music, are people talking about something they enjoy. I like it. Well, not every podcast, but at least there're few that I like and I enjoy. I listen to Italian podcast and these days I've listen to a very interesting episode: #6 Wearable devices , by #Casual. I'm very curious toward the world of wearable devices and I've written something about this topic in the past. In my opinion these devices are going to be very used in the future, but today they're still not completely mature, and lots of companies are simply experimenting. I've a Jawbone UP, and I'm quite happy with it; even if it's the second UP I own, because the first one I bought suddenly stopped to work. It's a beta-product in my opinion. All the wearable devices on the market are currently in this status: all beta-product, that are testing the market and experimenting in order to find something very useful, and not only a stupid graph that indicates how many steps you've done. About this topic, and these wearable devices, you should listen to the podcast I've cited above (and you can find below). It's very interesting and I absolutely agree with them.
One more thing: this podcast it's in italian.
John Gruber has written a nice article about Apple and the growing Chinese market. He also raises a way of reading the new hires of management from the world of fashion (I'm referring to Angela Ahrendts ).
Here's few passages. The link to the complete article is below.
"When the iPhone 5C came out last month and was not “low cost”, many took it as a sign that Apple was somehow ignoring China. I would say it’s just the opposite: they’re skating to where the puck is heading, not where it is, and positioning their products to thrive as China’s upper class grows. [...] Apple’s path to success in China (and much of the rest of the world) is not to lower itself and compete purely on price against low-cost commodity Android devices. It is the opposite: to further separate its products, in terms of branding and quality, from its competition."
The decreasing costs of technology are allowing companies like Jawbone to create intelligent and useful product like the UP. This will probably become more and more common in the future. In my opinion, in 5 years (or even less), wearable technology will be something normal and everybody will wear a t-shirt or other clothes with sensors and little chips inside.
I've found on Dribbble this nice idea. The new iPhone 5C introduces us to a new creative way to intend covers, that use the color of the iPhone and the color of the cover to create new artistic combinations: this cover it's an example.
Apple did a wise marketing move. They gave an iPhone 5S to Burberry, to film a short spot for their new womenswear collection: that's wise, because everybody can see the beauty and the sharpness of iPhone's new camera and meanwhile see a short spot about a prestige brand. Nothing more useful, that unifies the elegance and the technical qualities into a product that aims to be the best smartphone on the market for its innovation and beauty.