Facebook is buying WhatsApp for $16 billion.
In the article quoted below, written by The Verge, emerge clearly how Facebook is transforming itself into a new society, with its conglomerate portfolio. The point, in my opinion, is not simply "will be a free version?" or "is it going to be a Mac version of the app?".
The point is: Facebook won't be only the name of a social network in the near future, Facebook will be soon the company that owns the social networks.
So, the real question now is: "Is Facebook going to be the Procter & Gamble of social networks?"
When Mark Zuckerberg says he wants to "connect the world’s people," it’s not some gentle, humanist statement. Zuckerberg intends to own the communications layer of the world we live in — if today’s $16-plus billion acquisition of messaging service WhatsApp is any indication.
By filling in the gaps with WhatsApp, Facebook’s communication pipes are thicker and spread far wider than ever before. The company commands an enormous portion of the world’s messages and photos sent per day.
Facebook’s latest acquisition might appear to be a simple land grab for the hottest mobile app in the world, with some delightful side effects, but the reality is far bigger. Each company Facebook acquires is another hedge against the various public and private ways people choose to communicate.
Facebook is now a conglomerate kind of like Disney, says Re/code’s Kara Swisher, owning all the best brands and serving all demographics simultaneously.