These days I’ve been working hard on a project with a team of two other guys. The project is basically a business plan on a center that provides professional and qualified staff for the assistance of dependent elderly. The name of this hypothetical center is Family Care and (perhaps really for the first time) I’ve decided that the entire project should be graphically well cared: from the logo, to the final Word layout.
The focus of the project is not the graphic, of course (it’s a business plan), but despite this I’ve decided to put all the attention possible on this aspect.
The reason behind this obsession? I wanted it to be beautiful. Aesthetically beautiful. I want that the reader notices the cured and the well-done graphics. Only this.
For this purpose I’ve used a software called Pixelmator, a nice and powerful software that everybody can learn to use after few days.
I've discovered the importance of graphic, and spent many minutes (hours) on each detail, from the palette of colors to the shadows below the logo. I’m satisfied, even if the work is not yet finished.