Sometimes it's hard to notice, but the fonts have a great importance in our life.
The font used for a logo, for example, has a big impact on how the company wants to appear. We don't consider the amount of time that many designers have spent, thinking and preparing a single, simple logo.
The font used for any kind of advertising is even more important. It gives an idea, a feeling... and suddenly, a bad fonts selection becomes the reason for the failure of an entire advertising campaign.
Maybe it's time to rediscover the typography in this digital world.