Our heads are filled daily with big names of multinationals companies. Everybody talk about Apple, Oracle, Wallmart, ExxonMobil or some others and it's fine. But, I belive that sometimes we should care also about little businesses. Maybe we should go back to the roots of entrepreneurship. Don't get me wrong, I'm not a fan of "little is better", but I belive it's important not to forget that the entrepreneur is the one who manages, works and touches expertly with his hands the products that he knows in every detail. The entrepreneur is not only someone who looks at the EVA (or other financial indicators) and thinks at his own profit.
This is why I feel to recommend to everyone The Monocle Guide to Good Business. For those who want to try with their hands, or even for those who are just curious.
"The Monocle Guide to Good Business is a book for would-be business leaders, start-ups and established companies that feel it’s time for some new ideas. It’s a book to be used – write in the margins and turn over the corners of the pages. But don’t expect management speak, nor miracles for untold riches. It’s not a book about staging a revolution. It’s a book about doing things well (from how you run the show to the pens you buy). And even taking your dog to work."