Even if many people are saying that Apple is getting crazy and losing its innovative touch... I agree with today Apple choice. (Well, the new gold iPhone it's shitty, but perfect for the Chinese market).
Those new iPhones are in line with Apple marketing choices and are first of all a sign of respect towards us: customers. Every person that buy an iPhone spends at least 700$ or more and everybody wants his new product to be the newest for as long as possible: that's why I agree with Apple choice. Well, the owners of iPhone 5 are still owning a quite new iPhone and they could quietly wait for the iPhone 6.
The only thing that I cannot really understand is the new iPhone 5C. It's not so cheap and I'm not convinced by that plastic style... But I expect to see, before judge.