One day Jonathan Ive said:
"It’s very easy to be different, but very difficult to be better."
It's terribly true, but I want to add something to this quote. In the world of today, it's quite simple to have an idea. Everybody create and generate ideas every second, thus the world it's full of ideas. Lonely ideas. Genial ideas. Incomprese ideas. What is really missing are idea with value. In this world full of creativity, the only thing that matter and it's missing is capacity of turning an idea into something valuable. Ideas without value, without a way to create value, are death ideas.
This is my small clarification and my opinable opinion.