John Gruber has written a nice article about Apple and the growing Chinese market. He also raises a way of reading the new hires of management from the world of fashion (I'm referring to Angela Ahrendts ).
Here's few passages. The link to the complete article is below.
"When the iPhone 5C came out last month and was not “low cost”, many took it as a sign that Apple was somehow ignoring China. I would say it’s just the opposite: they’re skating to where the puck is heading, not where it is, and positioning their products to thrive as China’s upper class grows. [...] Apple’s path to success in China (and much of the rest of the world) is not to lower itself and compete purely on price against low-cost commodity Android devices. It is the opposite: to further separate its products, in terms of branding and quality, from its competition."